Tresor / Jade & Diamonds
With the biggest question in the west, “Can there exist a Chinese Luxury Brand?”, going unanswered and under much debate, we thought we would explore what IS luxury to the Chinese. First answer: JADE.
Prized by the Chinese as a protection and worn like the Catholics wear their cross, legends of JADE in China tell how the stone has protected cities from being destroyed in earthquakes, keeps sickness away, and to find the rarest quality miners mine 8 mountains to find only one centimeter of the most precious kind. Burma is where the highest quality comes from, and a brand from a nearby city to Nanjing called TRESOR, owns the vast majority of it.
Tresor / Jade & Diamonds
With themes of nature, Chinese zodiac, and coming in 5 different colors (green, white, pink, purple, yellow, red), JADE has an incredible high value to Chinese people because of their history with it. In the past, high society did not have Diamonds, but rather their jewellery was made from JADE and Pearls, where as in the west Kings and Queens wore Ruby’s, Emeralds, and Diamonds.
